With five shopping days left till Christmas, the New York Times ‘Styles’ section was devoted to ‘The Year in Stuff –Eleven wearables, drinkables and massagables” sought after by the bourgeoisie. Of course CBD made the list.
In a teeth-chattering age of anxiety, it only makes sense that there would be CBD. Cannabidiol, a nonpsychoactive chemical derived from hemp (and cousin to THC, the compound that gets you stoned), promises bliss without blur: a relaxing and pain-relieving feeling of contentment and calm — without the giggles or the munchies. A workaholic’s weed, in short, though some are dubious.
Suddenly, in 2018, CBD was everywhere, a steady drip of drops: tinctures and tonics, stirred into lattes, poured over soft serve or into almond butter, even given to the family dog.
“Our business has exploded this year,” said Robert Rosenheck, the founder and chief executive of Lord Jones, one of the more established labels of the current crop. In October, Sephora, the mega-mart of cosmetics, added Lord Jones’s High CBD Formula Body Lotion to its assortment, the first, and to date only, CBD product it carries. Hora Skin Care, a start-up line, began this year with a serum and has since added an overnight exfoliating mask.
Not to be outdone, good old-fashioned cannabis is enjoying a beauty moment, too. Milk Makeup introduced a mascara with “conditioning, hemp-derived cannabis oil” on April 20 for maximum comedic effect. It became a top seller and has added 35 percent to the brand’s bottom line since its introduction, according to the company.
“The media is the massage.” —Myra Mack
